Hi Hudson,

Thanks for commenting on my post and in turn I'll comment on your post.

I found it very interesting - thank you. I am a big fan of the Jim Collins Flywheel.

What you have put together is a very helpful framework for a startup but I don't think it is a Flywheel. One of the key elements of a Flywheel is that every spoke needs to naturally feed into the next. In your Growth Flywheel there isn't a reason why an acquired customer would then increase their LTV.

You have created a generic Flywheel - which again is very useful - but a Flywheel needs to be specific to the company.

Here is an example of a Flywheel for a company that creates software: 1) Good product will attract 2) Customers which will need partners to implement the software 3) Partners which will hopefully lead to 4) Successful implementation and referrals and then more money will be able to be invested in making the 1) Product better.

In the very rough Flywheel above you can see how each spoke will feed into the next and this is what creates the momentum.

So again thank you and your methodology is very useful. I have doubts that you can create a generic Flywheel which needs to be specifically created for every company.

Lance

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